Pedrali is an Italian company producing contemporary furniture for public spaces, offices and homes. The collection is the result of a careful and accurate research aimed to create industrial design products with original shapes made of plastic, metal, wood as well as upholstered. A wide range of chairs, tables, complements and lamps exclusively manufactured in Italy at company production sites through a design process which combines tradition and innovation, engineering excellence and creative brilliance. The production technologies experimentation, the use of different materials and the cooperation with many designers have allowed Pedrali to achieve important awards such as the Compasso d’Oro ADI for the Frida chair.
Studied Industrial Design at the Design Department of the Milan Polytechnic. Since 2003 he has worked as an industrial designer, also experimenting graphic and exhibition design, with a firm will to melt different design areas into a continuous matter.
His projects received prestigious design awards since he created Odoardo Fioravanti Design Studio. He held lectures in many design schools and academy: Milan Polytechnic, San Marino University, Domus Academy, Istituto Marangoni, NABA, SPD Scuola Politecnica di Design.
His objects have been featured in many International exhibitions. In 2010 the Design Museum of the Triennale di Milano featured the personal exhibition “Industrious Design” about his work.
In 2011 he won the Compasso d’Oro Prize ADI with the Frida wooden chair by Pedrali.
He also works as a freelance journalist for design magazines trying to explore and to change the boundaries of design as a discipline.