PARADISE TREE COAT STAND

KIDS
OIVA TOIKKA | 2009

Elements in rotational-moulded polyethylene . Weight and inner frame in galvanized steel. The base and the two top elements are fixed, the three others are interchangeable.

Weight of frame:
1.5kg

PRODUCT INFORMATION
Height: 189 cm
Diameter: ⌀ 55cm
Weight: 20.7 kg

COLOURS
Green, Light Blue, Orange, Red, White, Yellow

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Magis was born in August 1976 and just a few weeks later, the company at the Milan Furniture Fair appeared (in those days it was held in September). Since then, each year it has participated in the Fair to present its new products. And obviously, also this year Magis is bringing along its new things, however not like in the past as projects in the prototype stage, but as finished products. This is good news: the sign of a mature company. Now there is no longer the slightest shadow of doubt connected to the transmutation from prototype to product. That’s a risk that’s often slithering around the Magis products, because it always works on the edge, exploring the outer limits of technology to an extent where precious few other design manufacturers go. Twenty-one new products for the 2006 Fair, concluding a three-year design cycle that resulted in perhaps the best annual harvest that Magis has ever reaped in its 30-year existence.

Professor Oiva Toikka (born in 1931) is one of the greatest names in Finnish glass. His imaginative, rich, bold glass art deviates from the streamlined aesthetic of Nordic design. Oiva Toikka is renowned worldwide for his unique and massive contribution to Finnish art glass over the past half century (the Birds Collection for Iittala is his best-known work. The pieces are renewed annually, and are highly sought after as gifts and collector’s pieces). He has enjoyed an international career and received numerous awards, among them the Lunning Prize, Pro Finlandia Medal, World Glass Now 85 Award, Kaj Franck Design Prize and the Prince Eugen Medal. In addition to glass and ceramics, Toikka’s career has covered many other areas, including stage costumes, drawings, and textiles. In these last years, Toikka has also begun a fruitful collaboration with Magis, resulting in three products made of rotational–moulded polyethylene (the rocking bird Dodo, the colourful coat stand Paradise Tree, and the shelving system Downtown) and a couple of serigraphs, called Moments of Ingenuity. Oiva Toikka is an artist of immense creative talent, vision and versatility, the creator of elaborate compositions and installations, all drawn by an impulsive imagination that seems to ignore boundaries and pays scant regard to aesthetic coherence.