Magis was born in August 1976 and just a few weeks later, the company at the Milan Furniture Fair appeared (in those days it was held in September). Since then, each year it has participated in the Fair to present its new products. And obviously, also this year Magis is bringing along its new things, however not like in the past as projects in the prototype stage, but as finished products. This is good news: the sign of a mature company. Now there is no longer the slightest shadow of doubt connected to the transmutation from prototype to product. Thatâ€™s a risk thatâ€™s often slithering around the Magis products, because it always works on the edge, exploring the outer limits of technology to an extent where precious few other design manufacturers go. Twenty-one new products for the 2006 Fair, concluding a three-year design cycle that resulted in perhaps the best annual harvest that Magis has ever reaped in its 30-year existence.
The Finnish designer Eero Aarnio (born in 1932 in Helsinki) is one of the greatest innovators of modern furniture design. From 1954 to 1957 he attended the School of Applied Arts in Helsinki, and in 1956 he married Pirkko Attila, with whom he had two daughters. His work as a designer began in the early 60s, when he opened his own design studio in Helsinki. Eero Aarnio began experimenting with plastics, vivid colors and organic forms, breaking away from traditional design conventions. His now iconic plastic creations include the chairs Ball (1963), the Pastil (1968), and the Bubble (1968), as well as the abstract dog Puppy he designed in 2004 for the Magis collection Me Too. Many of Aarnio’s works are included in the world’s most prestigious museums, including the Victoria and Albert Museum in London, MoMA in New York and Vitra Design Museum in Weil am Rhein.