Pedrali is an Italian company producing contemporary furniture for public spaces, offices and homes. The collection is the result of a careful and accurate research aimed to create industrial design products with original shapes made of plastic, metal, wood as well as upholstered. A wide range of chairs, tables, complements and lamps exclusively manufactured in Italy at company production sites through a design process which combines tradition and innovation, engineering excellence and creative brilliance. The production technologies experimentation, the use of different materials and the cooperation with many designers have allowed Pedrali to achieve important awards such as the Compasso d’Oro ADI for the Frida chair.
Alessandro Busana was born in 1977, in Padua.He graduated in 1998 from the Italian Design School.
Since 2004 he has been developing creative design focused on the functionality of the products, he attended national and international avant-garde exhibitions, he got published in the most important design magazines as well.
In 2007 and 2008 he joined “Joevelluto” group where he continues operating research and experimentation about products and spaces.In 2009 he inaugurated Hole Design , a new research and concept development agency.