Founded in 1945 by Giuseppe Ostuni, Oluce is the oldest Italian design company still operating in the lighting world, a unique production excellence which translates passionate aesthetic and technological research into the potential of light into actual form. Over the years, Oluce has succeeded in building a collection structured like a tale, rich and multifaceted, inhabited by products that transcend fashion to become Italian design icons.
Telling about Joe Colombo means telling the brief but intense parable of one of the greatest Italian designers, who died in 1971 at the young age of 41. It means telling about a life, as quick as lightning, of a man who strongly believed in the future and who gave us a very particular prefeguration of those fundamental 60s, when the future suddenly started to appear closer. Joe Colombo’s future was an anti-nostalgic future (he would not have recognised as ”future” the ’90s in which we live today), in which an intelligent technology would have helped every human activity, laying the foundations for completely new living models. At the time, Joe Colombo designed entire living cells.
The first one was for Bayer, Visiona ’69, an integrated cell divided in ”functional stations”: the ”Night-Cell” block (bed+cupboards+bathroom), the ”Kitchen-Box” (kitchen+dining room), the ”Central-Living” (living room). These functional stations are articulated mapwise as well as sectionwise, just like the homes designed by Joe Colombo, where floors and ceilings go up and down, continuously accelerating and slowing down within the interior dynamism, where shelves hang from above and lights are deep-set in the floor. This is probably the best known vision of Joe Colombo’s future, which makes us smile today and talk about a science fiction utopia, but another one exists, one that has been subject to less analysis and which, unlike the former, proposes independent single elements, which condense functions and which are finished and ready to use.