Moroso has been working in close collaboration with some of the world’s most talented designers to produce luxury sofas and seating since 1952.
Today the company is headed by the second generation of the Moroso family- Roberto, the Vice President, and Patrizia, the Art Director,- and is an example of how a small Italian artisan-owner company has evolved since it was run until the nineties by Agostino Moroso. The company has always been open to new ideas, from its origins in post-war Italy where there was a culture of ‘doing things and doing them well’, Moroso has been farsighted, daring and certain of the advantage of combining craftsmanship and tailoring with industrial processing techniques to create unique products and by drawing on the worlds of industrial design, contemporary art and fashion.
Argentinian born Alfredo Häberli (1964) is an internationally established designer based in Zurich. The very productive designer is working for some of the leading companies of the international design industry such as BMW, Georg Jensen, Kvadrat, Moroso and Vitra. He manages to unite tradition with innovation, joy and energy in his designs. His work is strongly influenced by his early childhood in Argentina as well as his curiousness and studies in everyday life. The results are works with a strong expression and emotionality.
Alfredo Häberli’s work and designs have been shown in numerous exhibitions throughout Europe and he been awarded many times during his extensive career. In 2014 Alfredo Häberli received the prestigious Swiss Grand Prix of Design from the Swiss Federal Office of Culture. The most extensive project to date, the 25hours Hotel Zurich West, was inaugurated in November 2012. He was responsible for the overall interior decoration and designed more than 60 products for the hotel.