Established in 1976 in the north east of Italy, Magis designs without boundaries from an Italian company. The company’s success is based on the desire to provide a broad swathe of users with access to high functional and technological quality products for the home, developed in partnership with major international designers, with a vision of the resulting products that is ethical and poetic as well as aesthetic.
Magis products that are all 100% “Made in Italy”, are a guarantee of high quality, in line with the firm’s tradition, which has developed from its craftmanship and cultural roots, through the evolving styles and industrial growth of the eighties and nineties, and continues to comprise one of the company’s greatest and most valuable assets.
Before moving to Milan in 2005, Benedetta Mori Ubaldini lived and studied in London, taking Art and Design at Westminster College of Adult Education, and then Fine Arts at Middlesex University. Benedetta works in many materials, but is best-known for her innovative and extraordinarily beautiful wire work. Each piece starts life as industrially produced, rolled “chicken” wire, which is gradually shaped by hand, twisting and joining the pieces together to give a seamless appearance. As Benedetta herself states, “What I love is to fill large spaces with narratives, creating three-dimensional pictures, and I like them to be evocative, symbolic and poetic. The sculptures I create in chicken wire have no internal structure at all, therefore the interplay between presence and absence becomes the magical element of the work and gives each piece the lightness of an apparition, a ghost-like quality, like a trace from memory or images from a dream.”