Moroso has been working in close collaboration with some of the world’s most talented designers to produce luxury sofas and seating since 1952.
Today the company is headed by the second generation of the Moroso family- Roberto, the Vice President, and Patrizia, the Art Director,- and is an example of how a small Italian artisan-owner company has evolved since it was run until the nineties by Agostino Moroso. The company has always been open to new ideas, from its origins in post-war Italy where there was a culture of ‘doing things and doing them well’, Moroso has been farsighted, daring and certain of the advantage of combining craftsmanship and tailoring with industrial processing techniques to create unique products and by drawing on the worlds of industrial design, contemporary art and fashion.
Ron Arad is an Israeli architect and designer. For more than 25 years he has worked on the thin dividing line between industrial design and contemporary art. In his partnership with Moroso, his plastic and conceptual research added to the company’s interpretative sensitivity.
The designer’s audacious genius is assimilated and translated into objects that transcend their mere form to bring a relationship-generating vitality into everyday life.