XTRA expands Scandinavian brand range with the addition of Carl Hansen & Søn and Louis Poulsen.
We are happy to announce our partnership with classic Danish brands such as furniture company Carl Hansen & Søn as well as lighting manufacturer Louis Poulsen – both Scandinavian brands that exemplify the best in quality and refined craftsmanship from Northern Europe.
We hope that the addition of these Scandinavian classics will expand our diverse selection of furniture offerings to homeowners and the contract sectors, extending the array of mid-century designs currently available in XTRA’s Herman Miller home collections, which includes classics by Charles and Ray Eames, George Nelson and Alexander Girard.
“XTRA is a go-to store if you are tired of the usual top-end luxury Italian brands,” reflects XTRA’s Managing Director Lim Choon Hong on the decision to add Carl Hansen & Søn and Louis Poulsen to the XTRA family. “Here, our brand curation is guided by common values of significant design, history, eclecticism and quality not necessarily tainted by excessive luxury and elitism.”
The decision to expand the Scandinavian brand selection with the addition of Carl Hansen and Louis Poulsen comes at a fitting time, with Scandinavian designs gaining popularity in the Asian market in the recent years. With brands like Muuto from Denmark and Bolon from Sweden already carrying a substantial presence here at XTRA, our repertoire of furnishings will continue to cater to the discerning customers looking for pieces with unique stories behind them, backed by strong craftsmanship.
A wide range of Carl Hansen & Søn and Louis Poulsen is now on display at XTRA. Special Promotions: Purchase 6 CH24 Wishbone Chair at the price of 5, or enjoy all Louis Poulsen fixtures at 5% off during the month of April 2018 (additional 5% off if making a payment with AMEX).