An Unconventional Shade for an Unconventional Time
“Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.” – Pantone
At face value, Pantone’s Colour of the Year, Viva Magenta, is bold and dramatic. Beyond that, however, Viva Magenta carries a nuanced and profound symbolism of our collective energy to rally in the aftermath of the pandemic.
A colour that paints a hopeful and empowering picture of the new year.
Best described as an “animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and boundless shade that manifests as a stand-out statement,” Viva Magenta is as strong in message as it is in colour.
What better way to embody this ethos than to incorporate into our everyday lives with design?
To help you start this new year strong, here are our top picks of designer furniture fitting of Pantone’s Magentaverse.
1. Stand-out Statements
Bolon – Artisan in Fuchsia
Create a space fitting for Pantone’s Magentaverse with bold, dramatic and expressive furnishings! From vinyl flooring, to textile and seating; these designs bring life and energy into any space they inhabit.
Bolon – Artisan in Play
Bolon – Artisan
Produced using a new proprietary-developed fibre, Artisan creates a living floor with a pronounced textile character.
Fuchsia
An intensely cerise colour with serious qualities. Reflecting its darker tones, Fuchsia becomes very dramatic next to black itself.
Play
Summery and vivid, Play is an active, orangey colour that is stunning in large scale areas.
About Bolon
Designed and produced in Sweden, Bolon are world leaders in designed woven vinyl flooring.
Andreu World – Tauro Armchair. Designed by Lievore Altherr Molina.
Andreu World – Tauro Armchair
Herald the new year by introducing a pop of colour into your space with the Tauro Armchair.
Tauro Armchair
The Tauro armchair has a powerful presence, capable of creating an atmosphere full of energy. Its upholstered seat and backrest guarantee a high degree of comfort in combination with its wood or steel bases, which offer serenity and resistance.
It can be used in sophisticated high-level facilities: in workspaces, public places, lobbies and waiting areas.
About Andreu World
Andreu World’s philosophy – attention to detail, excellence and good design – is the fundamental guide to continue being who they are now and in the future.
Maharam – Twist in Hum. Designed by Bertjan Pot.
Maharam – Twist
Revamp your space this new year, with Maharam’s versatile collection of textiles – perfect for those looking to reupholster old furniture for a fresh start!
To get inspired, Maharam’s Twist in Hum packs a a whole lot of personality with its design.
Twist
Twist is a woven upholstery that enlists a tritone plied yarn across a contrasting warp to form a complex and randomized moiré that vibrates with visual energy. Reframing this same yarn-twisting technique as a stripe, Shake alternates two different groups of plied yarn to create a vivid interplay of color while at the same time strengthening the textile’s structure.
Designer, Bertjan Pot opted for a flat weave and dense warp coverage to add extra tonal mixing to the pattern’s kinetic ripple effect.
About Maharam
Maharam is North America’s leading creator of textiles for commercial and residential interiors. Recognised for their holistic commitment to design, Maharam embraces a range of principles from product, graphic, and digital design to art and architecture.
Cesar Kitchens – Unit Portrait One. Designed by García Cumini.
Cesar Kitchens – Unit Portrait One
For fans of soft neutrals looking to bring a pop of colour into the space, Cesar Kitchens’ Unit (Portrait One) Collection provides pieces that not only blends into the space, but also creates a strong focal point in any kitchen.
Unit Portrait One
Unit is a modern island kitchen free from wall constraints; featuring thin brass legs that are both flexible and adjustable. It can be customised with different door and unit finishes in order to make the room look unique. Unit reinvents the traditional kitchen by putting the focus on a unique, award-winning design.
About Cesar Kitchens
Cesar designs and builds kitchens with the well-being of the individual in mind. Cesar’s kitchens will not leave you indifferent. With their strong personality and distinct character, they are bound to arouse intense emotions. They are not simply objects. They are experiences, each day the reason to enjoy being together.
OberSurfaces – Pure Paper Color Tiles in Burgundy 012. Designed by Patrick Norguet.
OberSurfaces – Pure Paper Color Tiles
Designed by Patrick Norguet, “Pure Paper Color” is a collection of decorative surfaces. A range of 25 handpicked colors available in 9 original patterns. The colors are extra matte and deep similar to that of blotting paper. The patterns are geometric.
About OberSurfaces
Established since 1920 in eastern France, Oberflex specializes in the production and distribution of decorative surfaces and acoustic solutions for interior design.
Concrete LCDA – Panbeton Whipped in Quarzazate. Designed by Rodolphe Parente.
Concrete LCDA – Panbeton Whipped
Panbeton® Whipped magnify the motions and the craftsmanship through expressive, narrative writing.
“The textures sculpted are evocative of finishes in motion, in an irregular, raw and tangible style. Those ‘coarse materials’, typically employed on exteriors, have now slipped into the world of interior architecture with singular poetics, endowing the ambiance with a living, pictorial dimension.”
About Concrete LCDA
Concrete LCDA is a recognized specialist in interior design, thanks to its innovations in the use of concrete. The company is the European leader in the fiber-reinforced concrete interior fittings sector with increasingly prestigious references.
2. Balance
Normann Copenhagen – Rope Modular Sofa. Designed by Hans Hornemann.
Another layer to Pantone’s 18-1750 Viva Magenta is its embodiment of balance between two opposing elements.
“As a nuanced crimson red tone that presents a balance between warm and cool, PANTONE 18-1750 Viva Magenta is also a hybrid color, one that comfortably straddles the physical and virtual in our multi-dimensional world.” – Pantone
Emulate this balance with designs such as Normann Copenhagen’s Rope Modular Sofa and Form Armchair – designs that embody a balance in its make, functionality and character.
Normann Copenhagen’s Rope Modular Sofa & Form Armchair
Normann Copenhagen – Form Armchair. Designed by Simon Legald.
Rope Modular Sofa
A softly rounded and minimalistic silhouette characterises the Rope modular sofa. The design emphasises flexibility and comfort, and it combines traditional upholstery techniques with a personal expression – creating a harmonious balance.
Designer Hans Hornemann has highlighted the details of Rope in an understated and elegant way, as seen in the piping that marks the edge of each module. The design plays with dimensions and curves in order to give Rope an expression that is simultaneously minimalistic and full of character.
Form Armchair
Where simplicity and functionality synergises as Normann Copenhagen’s most popular designs.
Designed by Simon Legald, Form emphasises the main concept of the design, and is a beautiful illustration of how its strong design language and well considered silhouette gets a different, sensuous dimension and increased comfort. Luxurious woollen textiles and exclusive leather soften the expression and add warmth, while the specially developed mounting solution also gets a new appearance, taking the look in new directions.
About Normann Copenhagen
Based in Denmark, Normann Copenhagen is on the mission to design novel and unique products. Their creations are not only modern and simple, but durable as well. That is to say, Normann Copenhagen aims to elevate normalcy through incredible designs while challenging conventional thinking.
Andreu World – Pillow Chair. Designed by Lievore Altherr Molina.
Andreu World – Pillow Chair
Comfort, elegance and constructive balance.
Pillow is made up of chairs and armchairs, which from their contemporary design and the lightness of their elegant lines are an example of comfort.
Available with and without arms, it always maintains contained proportions and a good balance between the resistance of its solid wood frame and the warmth of the upholstery for use in workspaces, hotels, restaurants and the home.
Muuto – Oslo Sofa. Designed by Anderssen & Voll.
Muuto – Oslo Sofa
Looking to bring a little softness to an already loud and vibrant room? Play around with subtle pieces like Muuto’s Oslo Sofa that perfectly encapsulates a balance between East and West.
Inspired by sophisticated lines of traditional Japanese architecture, The Oslo Sofa is designed with sculptural, geometric lines for a polished expression, paired with its soft seat and enveloping back. With its playful lines, the design brings elegant comfort to any lounging setting.
About Muuto
Muuto is rooted in the Scandinavian design tradition characterized by enduring aesthetics, functionality, craftsmanship and an honest expression. By expanding this heritage with forward-looking materials, techniques and bold creative thinking, our ambition is to deliver new perspectives on Scandinavian design.
3. Rooted in Nature
Tribù – Nomad Lounge Chair. Designed by Monica Armani.
“In this year’s Color of the Year selection process, Pantone observed a heightened appreciation and awareness of nature represented by countless lifestyle trends. We’re incorporating more living things into our homes, such as plants, florals, living walls, and restorative outdoor spaces.” – Pantone
Activate outdoor spaces with Tribù’s Nomad Lounge Chair and Kettal’s Cala Dining Chair – pieces that bring optimal comfort, design and durability for outdoor leisure.
Nomad Lounge Chair
The deep cushion of the Nomad Lounge Chair is stitched to cocoon the body, folding over the armrests and moulding into the broad curve of the backrest. Designer Monica Armani used what she calls ‘noble teak wood’ for its warmth, smoothness and strength.
Slender legs and contoured armrests give the chair its elegant profile and the smartly stitched cushion is as luxurious as it is comfortable. Nomad, like its name, works well wherever it is placed, in combination with a lounge set-up or as a stand-alone piece.
About Tribù
Tribù, of Belgian origin, is one of the world’s leading brands of exclusive, high-end outdoor furniture. It is a mix of contemporary elegance, distinctive purity and individual modernism that doesn’t feel tired, even after years of enjoyment.
The characteristically delicate detailing of Tribù modern outdoor furniture denotes a finesse that can be compared to that of the finest interior furniture. International designers are behind a large part of their collection.
Kettal – Cala Dining Chair. Designed by Doshi Levien.
Cala Dining Chair
Cala is a high backed armchair inspired by the iconic Emanuelle. The chair has a majestic spatial presence with transparent and light surfaces. The open weave of the rope provides a latticed window for visual privacy while maintaining a connection to the natural elements.
Cala may be used for outdoor dining as well as a chair to lounge in. The wide selection of metal coatings, rope colours and cushion fabrics offer many possibilities to tailor the identity of the chair to suit different settings.
About Kettal
Since its beginnings in 1964, Kettal has had an international calling to design and innovation. In the first years of the 21st century, Kettal acquired the brands, Hugonet, Triconfort, which came together to form Grupo Kettal. Today, Kettal works with the most important names in international design.
Find out more about Pantone 18-1750 Viva Magenta here.
